“The Death of Fashion” was launched during London Fashion Week in 2007. Fresh off the printing presses, it was presented by Shipley, a book dealer specializing in art, and Harald Gruendl thoroughly enjoyed introducing his work in such an eminently appropriate setting. In addition to copies of the book, he had brought three T-shirts with the inscription “Sale”, created specifically for the
occasion by Viennese graphic designers Günter Eder and Roman Breier. In a shop window on Charing Cross Road, a naked mannequin held the book for all to see for the entire duration of Fashion Week. The fashion magazine i-D published a review, and even the curator of London’s Design Museum came to the book signing to get his personal copy autographed.