With the Bull Spike, EOOS has created not only an unmistakable mixing and drinking cup for Red Bull energy drink, but also a new consumer ritual, which recalls in an ironic way the ancient idea of the hunter becoming the hunted. Inside the 17 cm drinking container is a long skewer. The user “hunts” the Red Bull can by breaking it open on the skewer.
But if he drinks from the Bull Spike, this very weapon is pointed at him. In 1997 the Bull Spike was awarded the Austrian State Prize for Design. A heavy aluminum version of the cup was, incidentally, used in the Red Bull Formula 1 Bars and quickly developed into a sought-after collector’s object.