Poetical Analysis is the term we use to describe the approach that EOOS typically adopts to complex design problems. At the start of a project, we not only analyse the theme from current perspectives, but we also research into its roots in the past. Particularly when we work together with companies, this means that we view a theme far beyond the mere history of the concern. This enables EOOS to search out the intuitive images,
myths and rituals engraved deeply in the human consciousness that originally served, and indeed still serve to visualise and stabilise social categories.
"We are convinced that we can only make progress by formulating mankind's interminable ideas and activities. A project starts to run as soon as we have found a word, a sentence, or an image – and then it takes its own course."