EOOS

P: Concept store
C: A1 - Vodafone Partner
D: 2004

www.a1lounge.at

download as pdf
(a1lounge-handout.pdf / 318 KB)

clouds, light and technology

EOOS developed an entirely new shopping experience for A1 / Vodafone partner.
In the finished concept, the customer passes through a "fog façade" to enter another world.
The entire space inside the hollow, 12m x 8m glass façade is filled with billowing clouds of fog; the computer-driven fog system produces various scenarios of transcendence according to the time of day. Upon entrance, the clouds are pushed off to the side.

new shopping rituals

Once inside the store, customers stroll among tables made only of LCDs, which are technologically linked to the rest of the architecture. The displays show both real and virtual products. Each customer receives a "ghost mobile," a crystalline body sized similarly to a mobile phone. By just placing it on the technological surfaces, he or she can make purchases by magically loading the real and virtual products into the transparent object— the actual, physical products are received at the cash desk.
A "future ramp," where "future cubes" display upcoming products as holographs, takes customers to a metallic wing from which they approach the monolithic white bar and the lounge area.