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| P: Shop concept C: Adidas D: 2001 - www.adidas.com |
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street market The classic designs of the 1950s to 1970s are the "originals" of the adidas brand. EOOS was commissioned to develop a world-wide shop concept for this product range. EOOS's "Originals Store" radically redefines the function of a shop by incorporating the buying rituals of the street market. Everything is movable, and there are no fixed fittings. As if in a street market, goods are exhibited, tried on and purchased on the spot. The principle is simple: what you see is what you get. Rapid transformation is an integral part of this concept: display areas are used as seating, cash tills are transformed into DJ desks and bars: the store becomes a club. The scenario for the origins of the "Originals Store" is a simple street market: a place where you can browse through yesterday's products and transform them into tomorrow's trends. The products are displayed on large, low tables, as if laid out on blankets. |
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