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| P: Cosmetics boutique C: Giorgio Armani Cosmetics D: 1999 - www.armani.it |
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backstage Following an exhibition at the Galeria Carla Sozzani in Milan, EOOS was contracted to develop the global store concept for Giorgio Armani Cosmetics. The concept was to cover everything from shop-within-a-shop installations for selected department stores to individual boutiques. A furniture catalogue was subsequently compiled, which has set new standards in the cosmetics sector. Rather than having to sit in the entrance area with crowds of other shoppers streaming past, the customer can now sit within a booth, screened by large mirrors which also symbolise Giorgio Armani Cosmetics. A special display system was developed for the many distinct items of merchandise. This does not stand on a table (as is the case with many competitor products), but is uniquely integrated into the table. In this way, the requirement for maximum peace and quiet expressed by Giorgio Armani could be met. |
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The furniture concept was developed in partnership with B&B Italia.