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P: Drinking vessel
C: Red Bull
D: 1997
 
 
www.redbull.at
drinking ritual

A drinking vessel for the energy drink Red Bull that at one and the same time stipulates a drinking ritual. The spike on the inside of the beaker is used to open the Red Bull drink can.
The Bull Spike is made of recyclable, resilient, dishwasher-safe polycarbonate. A special aluminium edition was created for use at Formula I races.
Drinking Red Bull means taking in external energy. The transfer of vital energy is an ancient motif found in love potions and sacrificial rituals. EOOS has redefined the ritual of energy intake in the Bull Spike. When served, the beaker is closed with a lid, which the can is placed on. The can is opened by striking it against the spike, placed in the beaker again it can be removed.
photos © Paul Prader