Bite Beauty, 2011

Supposedly, an average woman eats up to three kilograms (six pounds) of lipstick over a lifetime. Making lipsticks truly good enough to eat, Bite Beauty developed an innovative collection of lip products for Sephora, featuring super antioxidant resveratrol and an all-natural ingredient list including organic shea butter, superfoods, and food-grade colors. The matte black tubes of "Bite" are designed

by EOOS. "We basically did a study on how women use lipstick. The idea for the different cap shapes came up because there is an organic shape that a woman's favorite lipstick takes on over time," Harald says. Bite Beauty has launched four versions and uses them to categorize the lipstick colors red, pink, nude and berry. Bite lip products are now available at Sephora.