Chantelle Lingerie Stores

Chantelle, 2007

EOOS created the first standalone store design for the French label Chantelle. The design revolves around the idea of a "cocoon", an image associated with comfort and intimacy that is the central theme
of the stores. A warm, golden brown was chosen as the dominant color. The dressing rooms, deliberately designed to provide ample space, form the centerpiece of the shop. Entering

them, customers will find suitcases containing monochrome sample bras and slips in all the models and sizes Chantelle offers. In addition to a sliding door, a curtain guarantees absolute privacy in the dressing rooms. By the way, the poster campaign that accompanied the rollout of the new Chantelle stores featured top model Stephanie Seymour, as captured by photographer Peter Lindbergh.

photos: EOOS